Redesigning Nutrition Through Reflection
Built a digital health concept that reframed nutrition tracking as reflection, using small nudges to make healthier eating feel more sustainable.
Challenge
Information isn't the main constraint. Most people already know what to do. But behavior change is hard, and diet remains a major driver of poor health outcomes.
Solution
Conducted 120+ user interviews, built a revenue model and segmentation, then created and tested 4 prototypes including photo logging, micro-journaling, and AI-based reflection prompts.
Outcome
Built a working prototype and sharpened the insight: upstream food system levers may drive more lasting impact than individual tracking alone.
What I Learned
I learned what it takes to go from 0 to 1, and how to pivot along the way. The customer drives the majority of your company decisions. Listening to your customer is what sets apart bad products from great products.